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Quote information

Quoting is one of the key elements to your business. Without pushing out enough quotes you won’t build a pipeline of forward work. The problem with a lot of communication errors in business is a direct result of a lack of information. With this in mind, the best thing to do is to provide the [...]

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February 6, 2012
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Marketing planning for 2012

It’s 2012 and many companies should be planning their marketing strategies and who the new clients that their operations will target over the course of the year. In order to properly prepare a marketing strategy however With this in mind here’s your list of things to do at the start of this new calendar year: [...]

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Pushing your client

It’s a fine line between being firm with your client to assist them and pushing them too far. If you can master the art of pushing your client enough that they respect your advice and tenacity then you have hit the right amount of tension with your client. If you find that your client has [...]

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Assuming you can handle PR

This article takes a brief look at what can go wrong with your public relations strategy when you assume that you can handle everything in-house. Sometimes you do need an outside perspective and external help, particularly during a crisis or transformational business event.

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Holiday staffing

Holiday staffing is always a dilemma! Particularly in this year where the holidays are on a weekend and then the public holidays follow on in the next two days. This article looks at the internal and external considerations for staffing your business in the holidays. Make sure you read this article!

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Getting over your unwillingness to seek external help

Using external advisors does need to be effectively cost managed. However, avoiding using them because you think that you can’t afford them can become a lot more costly. Worse still is a stubborn business owner who refuses to admit they need help. Don’t let this become you! This article looks at when you may need to seek external advice for your business.

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Saying no to your clients

Saying no to your clients can be an extremely difficult prospect. With careful expectations management and a few of the tips in this article it can be done in an effective and relationship-strengthening manner. Here’s just some of my thoughts.

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Making contacts

Making effective business contacts is a valuable skill. This article takes a good look at some scenarios where you will need to be alert to making contacts and then lays down some ground rules when establishing and reinforcing them.

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Ecological awareness is coming

The marketplace is increasing its ecological awareness constantly. This is a new area for the marketplace and it’s also a new area for businesses. As you evolve your business you may have overlooked certain areas of ecological impact. Now is the time to sit back, analyse and address these before the currently dynamic marketplace detracts from your business in the near future.

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Concept marketing

Marketing without a specific concept in mind is madness. But what is a marketing concept and how can you implement one to increase the accuracy and effectiveness of the marketing that

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