It’s 2012 and many companies should be planning their marketing strategies and who the new clients that their operations will target over the course of the year. In order to properly prepare a marketing strategy however With this in mind here’s your list of things to do at the start of this new calendar year: [...]
Explaining your management expertise online is difficult and being succinct is essential. If you haven’t got anything worthwhile to say or you feel yourself repeating the same things over and over then stop! There are three areas that you should consider: Website. Your website should be brief and to the point. In this medium many [...]
Jobfitting is a term that I like to think I’ve coined for managing your employees within your organisation successfully. You shouldn’t underestimate your employees’ loyalty to your business and your brand – and yet their unwillingness to tell you that they would love to stay with your company but are unhappy with their current role! This article deals with this issue and how to manage your employees effectively.
Using external advisors does need to be effectively cost managed. However, avoiding using them because you think that you can’t afford them can become a lot more costly. Worse still is a stubborn business owner who refuses to admit they need help. Don’t let this become you! This article looks at when you may need to seek external advice for your business.
A Life Cycle Analysis (“LCA”) is a new tool used by industrial ecologists, business advocates and environmentalists alike to assess the impact of your business’ goods and services on the environment – both built and natural. You need to know what this means for your business and what a LCA really is. This article takes a look at this fast growing environmental business metric.
The marketplace is increasing its ecological awareness constantly. This is a new area for the marketplace and it’s also a new area for businesses. As you evolve your business you may have overlooked certain areas of ecological impact. Now is the time to sit back, analyse and address these before the currently dynamic marketplace detracts from your business in the near future.
Marketing without a specific concept in mind is madness. But what is a marketing concept and how can you implement one to increase the accuracy and effectiveness of the marketing that
Fighting your competitors head on is not always the best option, or the most profitable one. This article outlines how to assess your options for differentiating yourself from your competitors.
Social media is not something to be afraid of. But as a manager you may not be the person best placed to engage in this area. Embrace it and empower your more junior managers and staff to take control of this aspect of your business marketing. They’re your unique opportunity in this regard.
Corporate entertainment expenses are a natural part of your business. Without them you may lose some edge over your competitors, but with them you need to be careful to ensure their appropriateness and effectiveness. Here are some tips.
Welcome to The Business Lad. This blog will hopefully continue to provide you with a series of markers, guides and future options for your business. Sometimes when you’re running a business you consider yourself too busy to consider strategy or market trends, you just need to focus! Right?
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